In the early stages of art direction, I focus on crafting the project’s visual identity and narrative. By conducting in-depth research and engaging closely with clients, I work to capture the project’s core essence—its tone, mood, and overall aesthetic. This phase lays the groundwork, providing a well-defined vision that shapes and informs the design process moving forward.

Focus is placed on bringing the project to life through thoughtfully crafted visual elements. From typography and color palettes to imagery and layout, every detail is selected to align seamlessly with the established art direction. Each decision is intentional, working together to deliver a cohesive and visually captivating experience for the audience.

In the interaction stage, my focus is on enhancing user experiences through intuitive design and captivating animations. I pay close attention to the details of user interface design, creating dynamic interactions that boost engagement and usability. Utilizing GSAP, I incorporate smooth transitions, engaging micro-interactions, and animated elements throughout the interface.

Transitioning into development, the crafted designs come to life through technical execution. Leveraging tools like Webflow and Framer, I translate visual concepts into fully functional, pixel-perfect, responsive websites.