I'm Deion Simpson, a Product Designer based in Los Angeles who brings a lifelong passion for creativity to every project I touch. My journey in design began with pencil sketches and doodles as a kid, evolved through experimenting with 3D design in high school, and has grown into a comprehensive expertise in digital product design.

Working across agencies, startups, and with personal clients, I've developed a deep understanding of the entire design process - from initial concept to final implementation. My professional experience spans creating high-fidelity prototypes and implementing comprehensive design systems that bridge the gap between creativity and functionality. Through various projects, I've helped products achieve significant improvements in user engagement, growth and satisfaction.

My approach to design is pragmatic and adaptable. I believe in identifying the most critical needs of each project and addressing them with the most appropriate tools and methods. Rather than following a rigid process, I adapt my approach based on what the product truly needs at each stage of development. This flexible methodology has consistently led to meaningful improvements in product metrics, from reducing onboarding friction to enhancing engagement across platforms.

Beyond the technical aspects of design, I'm driven by an insatiable curiosity for technology and its potential to improve people's lives. My background in graphic design, combined with expertise in tools like Figma, Adobe Creative Suite, and Cinema 4D, allows me to bring a unique perspective to every project. I'm particularly passionate about creating interfaces that are not just functional, but delightful to use.

As an avid learner, I'm constantly expanding my skill set through continued education and staying current with emerging design trends and technologies. Whether it's mastering new prototyping tools or exploring the latest in interaction design, I believe that growth as a designer never truly stops.

I'm always excited to take on new challenges and collaborate on projects that push the boundaries of what's possible in digital design. My goal is to create experiences that not only meet user needs but exceed their expectations, while driving meaningful business results.