ZUNA

UI, UX Design / Visual identity / Motion Design / 3D

ZUNA

(2024)

Enjoy the convenience of organic beverages delivered right to your doorstep.

This project represents a holistic approach to branding and design, showcasing creativity across multiple disciplines. From visual identity and packaging to website design and user experience, this project allowed me to explore the process of building a brand from the ground up.

ZUNA “Derived from the words “zest” (signifying energy, enthusiasm) and “una” (Latin for “one” or “unique”)

The focus was to create patterns that visually represent the brand’s energy and unique personality.

The use of geometric forms also ties into the brand’s retro-modern Y2K-inspired aesthetic, as these shapes were often a staple of early 2000s design. When combined with vibrant colors and playful arrangements, they help create a visually dynamic and approachable identity that stands out while remaining consistent across all branding elements.

The label design needed to match the brands bold and energetic aesthetic. Utilizing the bright, saturated colors and simple design language, helped create a drink can that stands out.